The Wistia Guide to Calls to Action in Video Marketing

You created a great video and it’s getting tons of views, but it’s not driving the conversions that you were expecting.

This is exactly why we created Timeline Actions as part of our business video platform. This feature allows you to customize your videos with conversion tools—a Call to Action, Turnstile, or Annotation Link—so you can convert viewers to customers, create opportunities for deep engagement, make the video experience easier and more enjoyable, and collect all kinds of interesting data.

In Wistia, a Call to Action is a customizable, linkable message, image, or HTML script that appears anywhere in your video. The Call to Action lets your viewers know what you want them to do next…

The Wistia Guide to Calls to Action in Video Marketing

CopyRanger

Rick Duris is CopyRanger.

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