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When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social media marketing for a long time, and you want to start earning the rewards as soon as possible. For this reason, many new entrepreneurs and marketers jump in without thinking—and end up wrecking their campaigns before they ever have a chance to get off the ground.
The execution of your campaign matters—significantly—but if you haven’t set yourself up with the proper research and foundations, your campaign’s potential will be crippled. Before you start posting anything on social media, make sure you take care of these five pre-requisites: