There’s no doubt that technology has played a huge role in the transformation of advertising. What once was centralized on big media channels, like television commercials, is now a more egalitarian approach. Now your mandate is to reach out to buyers through social networks, websites, and in-store digital advertisements.
Has this also changed the dynamic of brand promotion from sales campaigns?
Yes it has. Since the promoter of the product or service is no longer a person of influence, like a celebrity or spokesperson on a major news channel, that the message can gain better traction online by creating a social movement via the common person. There are a few steps you will have to take to accomplish this feat:
- Associate your brand with a cause.
- Engage “fans” of the message on social media.
- Make it easy to spread the message online.
Have a Product with a Cause
