Would it surprise you to learn that some experts believeGoogle + is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul?
Late last year, I made some predictions for social media trends in my article,The Top 7 Social Media Marketing Trends That Will Dominate 2014. In this article, I’m going to examine where things are now that we’re around the mid-way point of 2014, and assess how my predictions have fared so far.
Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury
With 92% of business owners recently indicating that social media is important to their business (up from 86% in 2013), this prediction appears to be on track. Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies…
