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In Start Your Own Specialty Food Business, the Staff of Entrepreneur Media Inc. explain how you can launch a profitable specialty food business, with information on the hottest trends, insight from practicing specialty food business owners, and how you can differentiate your business. In this edited excerpt, the authors offer advice on using social media networks to promote your business.
Social media outlets present a fantastic opportunity for all specialty food business owners to meet and engage with targeted audiences full of thousands of potential customers. If used correctly, participating in social media will help your business grow through powerful word-of-mouth campaigns. Here are eight tips on using social media to your advantage: