Image credit: TEDx SF | Flickr
If done correctly, videos can be a great addition to your marketing strategy. But unfortunately, often entrepreneurs’ vison doesn’t always translate into a high-quality film, instead resulting in a major marketing flop.
My firm, Plum Productions, gets booked for many different projects. In some cases, we’re spearheading a video from script to screen; and other times, an out-of-town client just needs a video crew for the day. However, no matter the nature of the project, I often see clients making the same blunders during the planning process…
