The significant growth in mobile marketing/advertising over the last five years has proven that the mobile channel represents the future of the industry. Analysts now estimate that by 2017, mobile will account for nearly 49 percent of the entire digital media spend.
With $31.45 billion spent in 2014, and even more predicted in 2015, a business without a mobile marketing/advertising strategy is falling behind and missing out on valuable opportunities to connect with consumers and bring in revenue.
There are a handful of innovations that have come to the forefront of the industry that can give you a leg up and help you achieve your desired results. This is where your mobile dollars should go in 2015.
1. Make video a priority.
A survey conducted by Animoto earlier this year revealed some pretty telling statistics about consumers and video. An eye-opening 73 percent said they were more likely to purchase a product or service if they can first watch a video explaining it. Companies utilizing video also appeared to better connect with consumers, as 71 percent agreed that watching a video produced by a business left them with a positive impression of that business and their services, while 58 percent said companies with videos appeared more trustworthy.
Related: 12 Simple Strategies for Building Your Mobile-Marketing List
The numbers speak for themselves. Video is now a huge part of what consumers are seeking when they are on their mobiles devices, and where consumer eyeballs go advertisers need to follow. In fact,according to a recent study mobile video revenues will top $4.4 billion by 2018, representing an astonishing 73 percent growth rate since 2013. The same study revealed that desktop video ad revenues are only expected to grow by 13 percent during the same time period.
Considering the prospects, no brand or content owner can afford to miss out on an opportunity of this size,
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
