Marketing Your Writing: Social Media Ideas
When students ask me about marketing your writing, my suggestion is that you: “do what’s FUN for you… there are endless possibilities.” Then someone comes back with, “yes, but…” There’s always a…
How to Simplify Your Writing
I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s…
10 Ways to Create a Culture of Writing
Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody…
How to make 8 pieces of content from 1 piece of content
I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all…
Top Three Rules For Writing A Great Headline
In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules…
How to Become an Exceptional Writer
A man and boy sit in an old house crowded with furniture, sunlight, and dust. The man stomps his foot on the hard-wood floor. He’s wearing a white shirt, black…
The 6 Unique Traits of All Remarkable Writers
I’ve spent the last four years mentoring about seven writers. In that time I’ve also evaluated dozens of other writers, without choosing to mentor them. I saw something in those…
5 Lessons From J-School That Will Make You a Better Writer
Becoming a journalist was a long-held dream of mine, and majoring in journalism when I started college was a no-brainer. However, during my freshman year I realized reporting was not…
Writing Blind: Jumpstart Your Creativity
Thanks all for the great feedback on BlindWrite. Given the great support, I'm hoping to spend the time to build it out into a powerful writing tool for you. Signup…
4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates
Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns. Image by s3aphotography via Flickr. We’ve all been…
13 Steps to Writing Effective Content
First, what is effective content? Effective content is writing that engages, entertains, and--most of all-- achieves your business goals, such as closing sales, getting mailing list signups, etc. It's content that…
The Complete Guide to Writing Useful Business Blog Content
How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers? Probably about as many times as you’ve heard…