In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline.
While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most.
Before I do that thought I want to reiterate something you’ve probably heard before AND is soooooo important to really understand. Remember…Your headline is an ad for your ad.
It doesn’t matter how stellar your copy is or how wonderful your offer is. If your headline doesn’t pull in your prospect, it DOES NOT MATTER.
Many of the best copywriters in the world spend the majority of their time writing out and testing different headlines. Simply changing your headline can increase your response rate by 300% or more. That’s why yesterday I shared some of my favorite headline formulas. If you missed that just click here.
There are many different formulas for writing good headlines and in “The Power Of Copy Unleashed…” I share 18 of them. That said, you can still create your own formulas but they must follow a number of rules if you want to maximize your results. Here are the three rules I see people breaking most often and it’s costing them thousands or tens of thousands of dollars!
First…Your name as a headline is a deadline.
Don’t use your name or your company’s name as a headline. So many people say things like “Top Five Reasons to Shop at Dave’s Magic Shop.” This will absolutely kill your response when you compare it to a benefit oriented headline like “Top Five Things You Must Look For In A Good Magic Shop.” Now there are exceptions to this rule but in 99% of situations, avoid using your name, your company’s name or our product or service in the headline.