How Storytelling Can Ramp Up Your Online Marketing Strategy
After an of the 10,000 most shared articles online, those that evoked awe, laughter and amusement were most likely to get shared. credit: getty images There's a reason we tell…
5 Benefits of Using Storytelling in Marketing
I fell in the shower the other day. Not exactly a proud moment. Don’t worry; I’m ok – minus a few bruises, including my ego, of course. But the fall…
How to Tell Your Brand’s Story From the Inside Out
A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it? Understanding your brand and then…
Interactive Content: Flexible Storytelling for a 140-Character World
Here are two mind-blowing stats that came out this year: The average human attention span is now 8 seconds—shorter than that of a goldfish. 27 million pieces of content are…
The Biggest Mistake Brands Make When Trying to Tell Stories
As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling…
Tell Stories That Convert: How to Add Narrative to Your Site
Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around…
Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons
This post was co-written by CMI’s Creative Director, Joseph Kalinowski. Dahhh dum. Dahhh dum. Dahhhhhhhhhh dum. Just when you thought it was safe to go back in the water, it’s back.…
The Best Stories Come From The Worst Examples
The best way to become a better storyteller is to study the bad storytellers. He circles the room in search of his next victim. You try to avoid eye contact,…
The Power of Persuasion: Storytelling & Personas in Content Marketing
I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting,…
Brands and The Art of Storytelling
Brands telling stories is nothing new. What is new is the focus on the concept, with the rise of content marketing and social media. Seventeen years ago when I first started…
How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you've got to make your content stand out…
The Power of Visual Storytelling in Content Marketing (Infographic)
How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it…