Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal.
Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that convert.
It’s well known that the most successful salespeople are often the best storytellersso it makes sense that designing and copywriting for the web should are no exception to the rule.
Here are five ways you can weave compelling stories in marketing—specifically in your design and copy—so you can develop narratives that convert: