The Power of Persuasion: Storytelling & Personas in Content Marketing

persuasion content marketingI attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet). As I look at the state of the social web today, I am amazed at what a dynamic and interesting time we live in. I wonder what it would be like, studying social psychology and organizational development now, with the ubiquity of the social web and transformation of internet access from PCs to mobile devices…

The Power of Persuasion: Storytelling & Personas in Content Marketing

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Rick Duris is CopyRanger.

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