Going viral on social media can catapult the most mundane and unheard of business into a marketing realm never thought possible. Whether it results in a massive upsurge in customers,…
One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners…
Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live…
Over the past 30 days at Process Street, around 11% of the traffic to our blog came from social bookmarking sites like reddit, Inbound, and GrowthHackers. That’s tens of thousands…
Do you know your Engagement from your EdgeRank? Or your Page from your Profile? How many of you have heard these words in social media conversations and not known what…
Live streaming video has been in the news since the Meerkat app was launched Spring 2015 at SXSW followed by Periscope a few weeks later. Then in late summer 2015…
You have precious seconds to capture the attention of visitors to your site, which is why social media retargeting is one of the best tools to have in your marketing…
It’s kind of become something of a craze, and it’s paying off for brands massively. Using content topics that are not necessarily ‘yours’ can make a huge difference in traffic…
Social media advertising is one of the most powerful marketing mediums you can use. The adverts are easy to set up (Facebook and Twitter have got shareholders to keep happy,…
Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team…
Enterprise social media marketing is a totally different animal than social media for small business or startups. There are regulations. There are multiple teams and countries and product lines. One…
These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. As Steve…