These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. As Steve Rubel, Chief Content Strategist at Edelman, puts it: “The digital content ecosystem, I’ve come to believe, is like the night sky. There are thousands of stars all vying for our attention. Yet few or none truly stand out.”
Some publishers attempt to solve this problem strictly with creativity. While creativity is a component of high-performing content, it’s not the only factor to keep in mind. Another way to win attention in noisy social feeds is by being highly relevant. In order to stand out, it’s important that posts reach the right segments of an intended audience. This is why audience targeting has become a necessary and effective component of successful social media publishing…
