SEO

How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing?  From my perspective,…

Google has already announced some key changes in its ranking factors. These factors will drastically change your website rankings this year. We have researched some of the leading factors that…

Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible.…

In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action,…

Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has…

If you’re struggling to grow your blog’s search traffic then you’re not alone. Until recently the organic traffic report for Ahrefs blog looked like this: Although search volume was reasonable, growth…

How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation…

Search engine optimization (SEO) is an important part of online marketing for all businesses. However, SEO needs vary throughout the stages of business growth. When you add the fact that…