How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing?
From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do. Especially this site – if we’re going to write about SEO, we should know what we’re talking about.
I see it as being essential to the modern journalist or writer online. These skills will help you write for the web effectively and ensure that your content finds its audience…
