In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.
Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember the dress that broke the internet? What about the time REI boycotted Black Friday for its #OptOutside campaign? And we’ll certainly never forget the moment when Steve Harvey accidentally announced the wrong Miss Universe winner, right?…
Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]
