Are You a Good Fit for Native Advertising?
Almost overnight, native advertising has emerged as a viable revenue stream for leading media companies like Digiday, Forbes, Business Insider—the list goes on. But what about smaller, niche publishers? Is…
The Battle Between Content Marketing and Native Advertising
A divisive battle between content marketing and native advertising is brewing in the world of marketing. Those two forces are set to duke it out for brand budget money as…
Why Native Advertising is Hotter Than Jennifer Lawrence
You’re more likely to complete NAVY SEAL training, survive a plane crash, win the lottery and do a slew of other ridiculously uncommon things than you are to click a…
Netflix and Native Advertising: A Tricky Marketing Plan Done Good
360b / Shutterstock.com For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which…
Native Advertising Is Not Content Marketing
When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt…
Is Your Native Advertising Ruled by Metrics That Matter?
Let’s face it: Most people would rather glance at vibrant images than trudge through a sea of copy. Savvy marketers are capitalizing on this universal truth. In fact, 90 percent…
Why Native Advertising Fails
In the last few years, native advertising has been in vogue. Indeed, media companies touted it as the savior of publishing. More and more publishers offer it. Even the Grey…
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients…
The Native Advertising Arms Race is Underway and the Combatants Might Surprise You
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and…
How Native Advertising Fits Into Content Marketing
Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online…
Native Advertising Examples: 5 of the Best (and Worst)
The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s…
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Native advertising has been receiving plenty of buzz over the past year, even though native ads -- a particular type of advertising in which the advertisement matches the form and function…