Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case. The proliferation of digital touchpoints has made the path to purchase…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: With Chrome Notifications, Google Lets Anyone…
Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices? Google is changing its…
Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale…
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you…
Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking…
You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right? Wrong. With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting…
Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When the App Store was launched in 2009, that is what…
With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for a successful mobile…
The constant battle between responsive web design (RWD) and dedicated mobile sites triggers never-ending confusion among website owners who simply can’t decide what they should go with. It’s worth mentioning…
Paul McNulty, CEO of 3D Issue, the digital content platform, discusses the future of mobile marketing and how businesses can exploit the dominant industry trends The highest quality marketing campaigns…
Columnist Andrew Waber shares data from a recent study by Cidewalk and Chitika Insights on mobile activity by city. “Location, location, location,” the long-time axiom of the real estate…