Marketing

So you’ve decided to partner with a marketing firm. As you initiate such a partnership, various stakeholders at your company may have certain expectations in mind: that your partner will…

image credit: shutterstock Thinking of running a Twitter marketing campaign? Better have thick skin. Promoted tweets can bring plenty of traffic to your campaign, but it often comes with a…

It’s said that the only constant in life is change. For marketers, this is perhaps even more true. It’s been years since Facebook arrived on the scene and upended the…

For many businesses, it's something that gets done when desperation kicks in. You might not want to hear it, but you need to ask if you treat your marketing as…

image credit: shutterstock Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you…

We all know networking is an important skill in the professional world, regardless of industry. Putting your game face on and striking up conversations with strangers can be a daunting…

Revenue analytics is the process of discovering where your revenue came from. It’s a granular analysis that tells you which marketing and sales channels, campaigns, and efforts are impacting the…

With the martech landscape hitting the 3,500 mark, it's easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Have you seen…

Finding the ideal marketing channel mix is a continuous challenge for demand generation directors. Where should you invest? And how often should you reassess where you are investing? What metrics…

umage credit: shutterstock.com Marketing ethics is not a topic I typically focus on, but I think it’s one worth talking about, especially for companies that need to connect with the…