LinkedIn InMail Policy Change Favors Content Marketing
New LinkedIn Inmail policy change could be great for marketing—that is, if people take the time to build relationships instead of going for the hard sell A new LinkedIn InMail policy that…
LinkedIn Marketing: How to promote your business services?
Some of you may be surprised to know that LinkedIn has been in existence much longer than other major social media sites like Facebook or Twitter. Unfortunately, over the years…
Best Ways to Boost SEO with Social Media: LinkedIn
With a corporate motto of “Relationships Matter,” LinkedIn is usually on a short list of major social networks along with Facebook, Twitter, and Google+. But the fact is LinkedIn isn’t…
How to Use LinkedIn to Build Relationships and Generate Leads
Are you using LinkedIn to your advantage? Do you use LinkedIn marketing tactics to generate more leads? Over the past year, LinkedIn has added and revamped some important tools that…
5 B2C Companies Killing It with Content on LinkedIn
Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having phenomenal reach, frequency, and engagement.…
How Major Brands Use LinkedIn for Content Marketing
In a social media savvy world, sharing and distributing content has become easier than ever before, with organisations using social channels to target receptive, relevant audiences. LinkedIn’s recent 2014 Professional…
LinkedIn, Social Branding, and Content Marketing: j+ Tweets Roundup
Next week marks the beginning of a new year…can you believe it? I have read a lot of articles (or at least parts of them) the past couple of weeks…
Your Guide to Unleashing Killer Content Marketing on LinkedIn
Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In…
7 Advanced LinkedIn Strategies for B2B Marketing
It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to…
5 Easy Ways To Create A Brilliant Background For Your LinkedIn Profile
The transformation has started. LinkedIn has begun rolling out a feature that allows you to upload a customized background for your profile. A few months ago, LinkedIn provided this functionality…
LinkedIn Activity: Trying to Manage the Virtually Unmanageable
This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to…
On LinkedIn, a Reference List You Didn’t Write
LinkedIn is the industry leader in helping people make work connections. Log on, and this professional-networking site displays a sampling of “people you may know” — often including colleagues at…