An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for…
Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most…
Is your blog generating leads for your business? Are you looking for ideas? Offering a suitable and relevant reward in return for people’s contact information is a great way to…
Event marketing is an excellent way to build leads for your business. Unlike landing pages, having the ability to talk to your audience face to face is an advantage in…
Time and time again, B2B marketers have heard, “Facebook doesn’t work for B2B”. That statement could not be further from the truth. What B2B marketers should ask themselves is; am…
Has it ever happened to you before? You’ve spent hours upon hours collecting and compiling blog posts. Put them together into a lead generation eBook, spent even more time trying…
What percentage of your website visitors actually turn into sales leads? It probably isn’t anywhere near 100%? Don’t worry, neither is ours, 100% is simply not possible. It should be…
There's a really big difference between passing off leads to your sales team, and passing offqualified leads to your sales team. While a mixed bag of leads will often leave them…
The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much…
According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and…
As marketers, we face the daily challenge of proving our ROI. Marketing teams still have to change the perception that all we do is ask for money to spend on…
Creating killer content for your blog simply isn’t enough these days. You need to pull people to your site and get them on your mailing list. The sad truth is…