As marketers, we face the daily challenge of proving our ROI.
Marketing teams still have to change the perception that all we do is ask for money to spend on fancy campaigns, conference exhibits, and schwag to give away.
We are experts at driving messages externally to prospects. That skillset needs to be driven internally as well by illustrating how marketing and lead generation metrics are the key to predicting future revenue.
Let me illustrate how you make the results of your marketing activities get the attention of the CEO and CFO—and allow them to confidently predict future revenue for their board of directors…