It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity…
The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a minor celebrity through Twitter, YouTube, and blogging, anyone…
Influencer marketing is now a serious consideration for many brands, and according to a report by Tomson, 59% of marketers are planning to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide are…
Influencers Talk About the View #FromWhereIStand We’ve written lots of material guiding marketers to find the ideal content creators– like our post about what to look for in your dream…
Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is…
While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers…
If you’re looking to increase your influencer marketing efforts, you’re in good company. The vast majority (84%) of marketing professionals are expected to launch at least one social influencer campaign…
In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. What is surprising though, is how much more effective it is than…
As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for…
It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic…
The colorful American WWII General, George S. Patton, once said, “A good solution applied with vigor now is better than a perfect solution applied 10 minutes later.” This can certainly…
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase…