There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate…
You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing…
Promoting online content in the digital age is no easy task. These days every business, celebrity, stay-at-home parent and their pet has a blog. Sure, you’re no hobby blogger, but…
Digital marketing experts share how to get the most out of an influencer marketing campaign. As influencer marketing has evolved from simply finding the influencer with the widest reach to identifying the…
Digital marketing experts share how to get the most out of an influencer marketing campaign. Influencers offer several distinct advantages to brands. Influencers enable brands to potentially speak to consumers more authentically.…
Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted,…
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To…
A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels. There are over…
In November, five YouTube videos featuring influencers “Dan and Phil,” were banned by the Advertising Standards Authority in the U.K. for not being clearly labeled as Oreo advertising. Lady Gaga’s New…
2014 saw the rise of “influencer marketing.” The term and strategy behind it flooded blogs and social media; over 700 articles used the term through November 2014, according to a…
Influencer marketing: It’s as old as the hills. But the way enterprises need to approach it has changed. Traditional marketing required a one-to-many blast-broadcast mode, but influencer marketing needs the…
Buying jeans isn’t easy for anyone, but it’s especially difficult when you’re shopping for cool-guy jeans with a dad-jeans body. The choices are staggering. There’s selvage, raw, distressed, boot-cut, straight…