I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! WHAT IS INFLUENCER MARKETING? Basically, it means convincing influential people, bloggers…
Few PR practices are changing more rapidly than influencer marketing. As social networks proliferate and individual users grow more powerful, firms and clients are changing the way they approach influencer-driven…
People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists. Influencer marketing is, in a nutshell, when marketers look for,…
Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no…
Customers’ opinions have long served as powerful marketing tools, but the implementation of social media platforms has expanded the reach of the customer’s voice. In fact, the success of today’s…
Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field…
The following is a guest post by Lauren Jung. Lauren is the co-founder ofTheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers.…
Over the last few years, influencer marketing has finally started to pick up among larger brands like Calvin Klein, Nike and Gap. But for small-to-medium e-commerce companies, most have yet…
Recent reports from Google expose the current state of internet advertising—56% of digital ads are not seen by humans, and only 50% of ads are viewable. Other reports have detailed…
Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond…
Industry influencers can drive users to your purchase funnel. When the Berman Group, a NYC-based corporate communications firm, launched 51 Jay Street, a luxury condo building in the Dumbo section…
What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they…