Few PR practices are changing more rapidly than influencer marketing. As social networks proliferate and individual users grow more powerful, firms and clients are changing the way they approach influencer-driven campaigns (just ask Clever Girls, the “Batkid” agency which recentlylaunched a sports-centered influencer network).
We spoke to Matthew Myers, founder of New York firm Tidal Labs, for his take on trends in the influencer space as his company launches a new product called Tidal Marketplace designed to allow these “creators” to directly pitch brands and agencies…
5 Questions on Influencer Marketing Trends with Matthew Myers
