The following is a guest post by Lauren Jung. Lauren is the co-founder ofTheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.
In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers. Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike.
While often thought of as separate marketing strategies, influencer marketing plays a complementary and invaluable role in content creation and distribution. “74% of global marketers reported they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months,” according to Social Media Today.
Here’s why you should integrate influencer marketing into your content strategy in 2015.
Why Influencer Marketing Is Essential To Your Content Marketing Strategy
