How to Create a Rock-Solid Tagline That Truly Works
Nike said, “Just do it.” Nortel told you to come together. Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to…
3 Psychological Triggers that Can Move Your Audience from Indifference to Desire
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice your reader to give…
An Effective (but Embarrassing) Way to Develop Elite Copywriting Skills with Mini Habits
After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying it, why doesn’t…
10 Tips for Effective #SEO Copywriting
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form…
Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It
Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a…
27 Experts Riff On The Essential Ingredient Of Great Copywriting
After tapping on a keyboard for 25-plus years in the interest of inspiring readers to try, buy, attend, register, write, call, download, donate, share, care, click here and put your…
5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers
Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a…
The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines
8 out of 10 people read the headline. Only 2 out of 10 actually read the body copy. In other words, if you screw up your blog post headline, it’s…
5 Blissful Lessons These Nightmare Headlines Can Teach You
Let me ask you a strange question, dear web writer: do you ever lose sleep over your headlines — particularly the night before your content publishes? I do. At some…
BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet]
imagine you’re tapping out a telegraph the next time you write your landing page copy. Image by Everett Collection via Shutterstock. Right before the Titanic sank, at around 1:00 a.m.…
5 Simple Tips For Writing Irresistibly Clickable Headlines
Back in the days when Madison Avenue was the center of the marketing world, the now-legendary ad man David Ogilvy and his agency dominated the marketing game with some of the…
Aristotle’s Ancient Guide to Compelling Copy
A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk. Actually, not just…