8 out of 10 people read the headline. Only 2 out of 10 actually read the body copy.
In other words, if you screw up your blog post headline, it’s almost like you didn’t even write that new blog post you’ve been working on for weeks because no one is going to be reading it.
Like Benji once said in a conversation we had together:
The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines
