Aristotle’s Ancient Guide to Compelling Copy

image of a statue of AristotleA long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk.

Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use of rhetoric…

Aristotle’s Ancient Guide to Compelling Copy

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