How to charge for freelance copywriting services
Probably the most common question that freelance copywriters ask me is “How much should I charge?” I know what these folks are really asking. They want me to gaze into…
How to Get People to Love Your Marketing
You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what…
Five Ways To Flip Your Copywriting For Higher Conversion Rates
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go…
5 Marketing Strategies for Writers Who Hate Promoting Their Own Work
In a long-ago golden age, all a writer had to do was write; he churned out pages, presented them to an editor, and let others worry about promotion and advertising.…
12 Proven Ways Your Copy Can Get More Conversions
The New Year is here. If you’re like me, you bookmarked way too many “how-to” articles in 2014, downloaded enough content marketing eBooks to fill a thumb drive and you…
20 Copywriting Blind Spots All Web Writers Should Avoid
Do you ever read a blog post and cringe? “I don’t know how they missed that,” you think. “It’s such an obvious mistake!” The truth is, we all suffer from…
How to kill your competitors… with kindness
Everyone frets about the competition. Whether you’re an old established firm terrified about young upstarts or a brand-new small business trying to break into a competitive field, it’s hard not…
The Future of Content Marketing – 33 Stats to Make You Take Notice
The question of whether you should be getting involved with content marketing is rather passé – if you’re not involved, you’re missing out. Content marketing is an essential element for…
How Not to Write Email Marketing Subject Lines
In my last post, I talked about how not to do email marketing. This time round I want to look at the subject lines that you use when sending out…
How Important is Your Company’s Name?
How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants…
[Updated] 27-Point Checklist: How to Write for Google
Are you writing your SEO copy based on the latest information? Are you sure? I originally wrote this SEO copywriting checklist in 2012. My, how things have changed. Today, there’s a…
How to Find Your Writing Voice
How do you write? That’s not a trick question. The way you write will have a big effect on how well your marketing is received by your audience. Some people…