10 Companies That Totally Nail Copywriting
You all know The Old Spice Guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it…
COPYWRITING TIPS FOR SEO SUCCESS #SEMRUSHCHAT
As we already determined on our previous SEMrush Twitter Chat, SEO does not compete with any marketing activities, rather it complements them. Content marketing is a part of the process,…
5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage
Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.” Startups are instead temporary…
9 books that will make you a better writer
In honour of World Book Day, here’s a personal selection of 9 books that can help make you a better writer. And none of them have the word ‘content’ in…
Content Marketing vs. Copywriting: What’s the Difference?
As a business professional, you’ve probably heard the terms content marketing and copywriting getting kicked around quite a bit as of late. But while it may seem as though these…
Write Like an Angel, Sell Like a Demon: Secrets of Online Copywriting
By Andy Maslen Posted in Content on 10 March 2015, 10:00, 0 Comments Here is one of the most commonly tweeted/blogged assertions about digital copywriting, with translation and refutation. Assertion:…
Writing content is more than just telling a story
The essentials of writing excellent content Are you beginning to wonder about how effective content writing is? Maybe you’ve written some outstanding pieces that received only a lukewarm response. All those long…
What’s the Link Between Exceptional Copywriting and Good Usability?
In any online marketing it’s not just important what you say but also how you say it. Unlike with a book or newspaper where people will happily spend hours reading…
The second-most important copywriting rule
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most…
4 Common Website Copy Mistakes and How to Avoid Them
Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop.…
Let Your Customers Write Your Marketing Copy
I spend a lot of time talking to SaaS companies about how they should identify their Ideal Customers, understand how they operate, know what their Desired Outcomeis, listen to what they say,…
Are Your Copywriters Good Story Tellers?
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy Ogilvy was most likely speaking about a one-page flyer, slogan…