As a business professional, you’ve probably heard the terms content marketing and copywriting getting kicked around quite a bit as of late. But while it may seem as though these two terms are entirely different concepts, they must be done in tandem in order for a business to enjoy success and to bring on new clients. Read on to find out how the two interact, as well as the subtle distinctions between them:
Content marketing
This refers to crafting content that serves a purpose from a marketing standpoint. For example, sharing informational blog posts or developing a special report and then sending it out to subscribers on an e-mail list. Content marketing materials are designed to educate a consumer. Examples of content marketing work might include blogs and viral videos…
