Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop. Think. And think again.
AVOIDING 4 COMMON CONTENT BLUNDERS
Once a visitor hits your site, you have less than 8 seconds to convince them to stay. An engaging headline can communicate your brand promise while a poor headline can see your audience fleeing 2 seconds flat.
If you’re not sure of what works, test. And test again. We recommend split-testing different headlines to see what grabs your audience.