What a 6-day blackout taught me about my copywriting business
We hear a lot about power copywriting, but what about copywriting without power? After the recent NSW storms, in which my area was declared a natural disaster zone, my home…
The Ultimate Online Editing and Proofreading Checklist
As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about…
10 Ways Listing Copy Does the Selling for You
Make sure you use these ten techniques when writing listing descriptions, and your phone will be ringing off the hook. In a digital age where first impressions can make or…
Copywriters Or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?
White papers…ghost blogging…sell sheets… Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a…
Are Your Copywriters Good Story Tellers?
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy Ogilvy was most likely speaking about a one-page flyer, slogan…
10 Super Easy SEO Copywriting Tips for Improved Link Building
Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which…
Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a…
16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a big ol’ “S” on your chest… …because you’ll be unstoppable.…
33 software tools for freelance copywriters
Copywriters love software. The copywriters I speak to anyway. Whenever I post about it on Google+ or Twitter, I get a lot of replies and some very interesting discussion. Seems to…
Do This to Get People to Believe Your Big Claim
Another way to get people to buy into your claim is to explain the mechanism behind it. For example, let’s say a fitness trainer makes the claim that in just…
Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a…
7 Ways to Write Awe-Inspiring Copy for Yawn-Inspiring Niches
Let’s face it: not all brands that we hear about are as hip, recognizable, popular and well-established as Old Spice, Coca Cola or Red Bull. As a content creator, you…