10 Commandments to Create Compelling Content
Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide…
Write Like Hemingway: The App
rnest Hemingway’s writing style is direct and unadorned. He avoids adjectives and adverbs. His style has been described as bold and muscular. It’s clean and clear. In Observations on the Style…
So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy
I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there.…
7 Headline Writing Tips That Get Clicks
You can have the best content in the world, but it doesn’t mean much if nobody clicks through to read it. Whether you’re crafting blog posts or Tweets, you need…
Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
Editor's note: Although this article refers specifically to app descriptions, many of the ideas it discusses would be applicable to product descriptions, in general, and other sales copy intended to…
How A Good Newsletter Will Keep Your Customers Coming Back
I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a…
The Marketer’s Guide To Writing Powerful Headlines [Free Templates + Examples]
Note: I included a list of over 250 headline writing formulas and templates at the end of this post. Feel free to download it and use it to write your…
6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)
Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we…
On Writing: 5 Tips to Master the Art of Showing
"Don't tell me the moon is shining; show me the glint of light on broken glass." -Anton Chekhov In my house, every flat (and, if we're being honest, some not-so-flat) surface…
Top 12 Resources to Develop Writing Skills
Effectual writing skills are the main assets of any writer, and specialized writers cannot progress without it. Creative writers have to work hard and intelligently to acquire such skills, along…
The Power of Transitions in Copywriting
Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy.…
Quick Copywriting Tweaks Proven to Lift Conversions 30% or More
It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can…