Words Are Powerful:
According to research conducted by Convinceandconvert.com, 33% of email recipients open an email based on the subject alone. Yet Chadwick Martin Bailey’s research found that 64% of people who open an…
7 Copywriting Strategies to Increase Your Sales Email Response Rate by 10X
Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists -- it’s a waste of your time and won’t get you…
16 SEO Copywriting Tips That Will Drive More Traffic To Your Site
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a giant “S” on your chest… …because you’ll be unstoppable. And…
S.P.E.E.D. Writing: 5 Tips to Double Your Writing Productivity
Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of…
How to Write 5 or More Articles a Week and Not Burn Out
If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time,…
15 Grammar Goofs That Make You Look Silly [Infographic]
We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable). On…
Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
You know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during…
2016 SEO Checklist for Website Owners
If you’re still stuck on the same old on-page SEO routine, it’s time to wake up, smell the coffee, and figure out what’s up in 2016. If you’re waking up…
Copywriting in the Content Era: A Guide for Writers Starting Out
As content competes with advertising as a business and marketing tool, commercial writers (like me) are seeing shifts in the skills that we need to keep our work relevant. Copywriting,…
Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters
You all know the Old Spice guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it…
Why Even The Best Writers Need Editors
I’m an editor. I’ve worked on a variety of things from book-length manuscripts to content marketing emails to blog posts. But I’m also a writer who thinks faster than I…
Do Copy Writing “Trade Secrets” Really Exist?
Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in…