How to Optimize Your Content for Google RankBrain
If you have heard the term ‘RankBrain’ before, you will know that it is ‘the third most important ranking signal for Google’, as this tends to be the most commonly…
How 10 Small Businesses Used Content Marketing to Drive Sales
Sometimes the best way to understand how to get more ROI from content marketing is to learn from others. Use these case studies to boost sales and growth at your…
Using Visual User-Generated Content to Strengthen Your Brand
How many Americans do you think own smartphones? According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people. Every day,…
The 7 Building Blocks of a Solid Content Marketing Plan
Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content…
Designing a Content Marketing Pilot: Determine Your Performance Metrics
When you launch a content marketing pilot, it’s a test. Your goal is to learn what works, and whether it works for your organization. So how will you know if…
6 Proven Strategies for Successfully Promoting Content Across Social Media
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent…
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement problem is…
Is Your Content Good Enough? 6 Questions to Find the Answer
What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all…
The Often Forgotten Viral Content Marketing Tactic
It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of…
5 Google AdWords Best Practices to Boost Content Marketing
You’ve created an amazing piece of content, you’ve shared it on your social media channels, and you’ve blasted it out in your email newsletter. It’s still not getting the type…
Does Your Company Have the Culture for Content-Driven Marketing?
Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle,…
10 Classic Copywriting Books for Results-Driven Content Marketers
There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need…