Sometimes the best way to understand how to get more ROI from content marketing is to learn from others. Use these case studies to boost sales and growth at your small business.
Americans absolutely love small businesses. And that’s not just because we have anannual support day for local businesses, or because so many Americans have an entrepreneurial spirit. There’s legitimate data to back up the statement.
According to a 2014 survey conducted by UPS:
- 94% of respondents believe it’s important to support local businesses first over national brands.
- There is a strong perception that small businesses offer higher-quality products and services compared to larger competitors.
- Respondents believe that supporting small businesses has a positive impact on the local economy.
- 41% of respondents fully support small businesses over larger brands, even if it means paying more.
If you’re a small business owner, this is a huge benefit because it means that many Americans prefer to do business with you and will bypass a competitor to reach you, even if that competing major brand has lower prices…
How 10 Small Businesses Used Content Marketing to Drive Sales
credit: getty images