How many Americans do you think own smartphones?
According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people.
Every day, these individuals create their own content – also known as user generated content – sharing more than 1.8 billion photos with their friends and followers on the Internet. About 80 million of those photos go to Instagram and 300 million to Facebook. Meanwhile, there are about 500 million tweets sent out every day.
The popularity of smartphones and sharing visual content on social networks presents a significant opportunity for brands to share user-generated content (UGC) related to their products. Visual UGC gives customers a pronounced role in overall messaging, while providing companies with an interactive way to spread the word. Businesses of all sizes are using this innovative visual marketing strategy to attract new customers and engage with existing ones…