4 Key Strategies to Create Social Media Brand FOMO
As a brand it your job not to just sell to your customers, but connect and engage with them. You want to show your voice, what you stand for and…
Building Your Brand 140 Characters At A Time
Building your brand is not as simple as having a logo made or website header designed. Although your logo is an element of your brand, a brand is actually a…
Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]
Mark Schaefer is a well-known marketing consultant, speaker, author, and educator. He teaches social media and blogging in the mini-MBA program at Rutgers University. Mark has won international awards for…
Avoid Hurting Your Brand With These 10 Social Media Mistakes
As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to reach a…
State of Travel Content Marketing: Trends and Brands Taking Flight in 2015
If you’re making a list of industries disrupted by fast-accelerating social and mobile revolutions, travel darn well better be near the top of the list. Modern travelers aren’t just booking…
Soledad O’Brien Brilliantly Explains How Brands Should Work With Elite Storytellers
Modern media companies want brands to underwrite the stories they can’t necessarily afford to tell, and brands want to be a part of great stories. But very often, that partnership…
The Only Way to Build a Brand on Social Media Is Through Trust
Whether you're building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. SEPTEMBER 15, 2014If you’re marketing…
Social Media Branding with Kim Garst
Social media has taken over the world. Maybe that’s an exaggeration, but it has changed the way we communicate including socially and for business. And just like all things, there’s…
Content Writing & Copywriting: What’s Valuable In Branding?
There was once a time when writing content and copywriting were the same. However, with the evolution in the digital marketing industry, especially in the content marketing sector, the gap…
Why We Should Take the Brand out of Branded Content
Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company…
How to Create Content that Lives the Brand Promise
I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the…
Artist Branding 101- Things That Affect Your Brand
As an artist you are your own brand, whether or not you know it or acknowledge it. It is up to you to make sure your brand stands out from…