6 Ways to Make Your Customers Fall in Love With Your Brand
Today’s customers have a shortened attention spand, so what are you doing to keep their attention? How are you making an emotional connection with your customers? Below you will find…
5 BRANDING MISTAKES YOU DON’T KNOW YOU’RE MAKING
Ever sit down at the end of the week or month and notice that things aren’t quite working? Maybe you’re not attracting new clients, or you can’t seem to find…
Why Traditional Branding Is Useless for Service Providers
Logos, color schemes, web layouts. As small businesses, we spend a lot of money on efforts to create the ultimate brand -- a brand that defines the business, conveys credibility and…
Branding Must Be Considered Essential For Small Businesses
It’s an all-too-familiar dilemma for small business; with budgets and time tight, founders and owners are usually so busy getting things going and focusing on the day-to-day tasks that they…
Top 7 Branding Mistakes to Avoid
Your brand is your identity, and it's critical to avoid the all-too-common mistakes that have ruined businesses in the past. While most businesses know that it's important to have a…
Cannibalize Your Brand in the Name of Survival?
No matter how great your idea or your ability to stand out from the competition, there will come a day when your ecommerce company will be eclipsed by new and…
Rebranding Your Blog: The Resources
Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving…
4 Ways Visual Design Can Improve Your Social Media Marketing
Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing…
Social Startups: Stylby.me Is the New Niche Social Network for Local Beauty and Fashion Brands
Since 2010, Louis Fong, a co-founder of an online apparel site with his wife and daughter, has learned the ins and outs of social media marketing. “We have a presence…
The 10 Biggest Branding Mistakes Businesses Make
Brands, brands, brands. If you haven’t yet noticed, brand building is what we’re all about. Our agency has been doing it for quite some time, and after creating hundreds of…
The Best All Frills, No Chills Way to Build Brand Awareness
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews…
Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo By Melissa Hoffmann
How can a brand get that coveted millennial nod? It's all about talking to them in their own language. "Ever since youth culture became a defined concept, marketers have been…