No matter how great your idea or your ability to stand out from the competition, there will come a day when your ecommerce company will be eclipsed by new and better ideas. Unless, of course, you’re a forward-thinker who’s ready for whatever technology, innovation, and plain hard work can throw at you.
The idea of cannibalizing your own company may be scary. What if your plans don’t work? What if the world just isn’t ready for the new you? Perhaps worst of all, what if you wait too long and lose your edge? Let’s take a look at three companies who faced the dreaded question and how they handled the pressure.