What’s The Role Of Branding In Social Media? (Commentary)
During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change…
How to Choose a ‘Your Name Domain’
Choosing and purchasing a ‘your namedomain’ (e.g. joebloggs.com) is a piece of cake. Furthermore, it’s something I advise all beginner bloggers to do – especially if they’re not sure what to…
The Creativity Top 5: The Best Brand Ideas of the Week
Strange Cargo/H&M Redroom's spot for H&M x Alexander Wang features a high-octane parkour performance and mineral water brand Borjomi brings levity to a Ukrainian city square at a time of…
Humour in Brand Marketing – Effective or Silly?
Adding humour to your marketing strategies can make your brand stand up uniquely from the rest; your prospects will likely to share your humorous advertisements around to their friends on…
What is Branding Marketing About?
Branding Marketing is the process of creating a name, symbol or design that identifies and differentiates a product or service from competing ones An effective branding strategy gives you a…
7 Easy-to-Fix Mistakes You’re Making With Your Personal Brand
When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which…
How To Put The Hustle In Branding
When most people look at their brand or company, they think of several independent parts moving inside of it. Building a brand that truly matters, however, involves a different perspective…
Talking Content Marketing with Big Brand System’s Pamela Wilson
This interview was conducted by Clark Buckner from TechnologyAdvice. He’s based in Nashville, and his company provides expert comparisons between the best crm solutions for small business owners, customer loyalty…
Align Your Brand Messaging, Start From the Ground Up
s your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There…
What Twinkies Can Teach Marketers About Comebacks And Social Branding
A sugary treat returns and marketers can learn a thing or two from it. Those who know me well know that in addition to being severely over-caffeinated, I also possess…
Igniting Your Audience and Your Brand
Brands are funny things. There are corporate brands. There are personal brands. Brand positioning. Brand velocity. There's even Russell Brand. But, amid all the talk of what to do with…
What Does Your Brand Sound Like?
Only five of the world's top 10 brands have sonic strategies. Just what is a sonic strategy? Joel Beckerman defines it as a "comprehensive blueprint" for all the aural aspects…