When most people look at their brand or company, they think of several independent parts moving inside of it. Building a brand that truly matters, however, involves a different perspective in which all parts of the brand are moving and working together as one strategic unit.
Great brands build a cohesive structure of interdependent parts that stimulate a singular purpose and message to its audience.
Ultimately, creating consistency involves looking at your brand through the lens of the various touch-points of the consumer. This includes online as well as offline.
