Which Blog Types Work Best For Your Personal Brand?
Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did…
Five Tips for Effective ‘Emotional Branding’
What we're now calling emotional branding isn't new. Dale Carnegie developed famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. In case you're inclined to sneer at…
Four ways social media impacts emotional branding
Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like…
3 Big Benefits Brands Can Get From Visual Content on Instagram
In only four years, Instagram has blossomed into a prodigious social media channel with over 200 million active monthly users that post an average of 60 million photos a day.…
5 Top Visual Marketing Tools for Content Marketing & Social Media Branding
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social mediabuzzword. Visual marketing is a form of content marketing and branding that enables you…
Four Metrics to Help Gauge Your Brand’s Thought Leadership
Most companies today want to be "thought leaders." That's a great aspiration, but it's hard to quantify either "thought" or "leadership." Even though "thought leadership" falls under the purview of…
The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as…
Three Differences Between Branding and Marketing That Will Improve Your Internet Marketing Strategy
Marketing and branding go hand in hand, right? If you asked someone the difference between branding and marketing, it would be the same as asking the difference between fire and…
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to your blog, and a…
5 Branding Tips for Small Businesses to Stand Out from the Crowd
Small business owners tend to think that branding is something only large companies need. However with small businesses accounting for as much as 95-99% of private sector entities in most…
How Recruiters Can use SlideShare For Branding [10 tips]
Ever heard of SlideShare? It’s a site that hosts your slide decks from Powerpoint or Keynote. It’s one of those great content marketing platforms most people have never heard of,…
10 Common Personal Branding Mistakes to Avoid
For many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success. This is also something that is…