Marketing and branding go hand in hand, right?
If you asked someone the difference between branding and marketing, it would be the same as asking the difference between fire and ice. Just as fire and ice are both elements of our Earth, marketing and branding are two essential components for a successful web marketing strategy, and business planning.
However, this is where the similarities end.
Below you will find three very important aspects to help explain why branding and marketing are two entirely different things, but very necessary. I must admit that I struggled to understand this in the beginning of my business, so I hope it is helpful.
If you’re looking for good examples of branding, McDonald’s, Target, Disney and many other multi national corporations are some of the major brands that come to mind. But proper branding is not just limited to major corporations with seemingly limitless budgets.
Message versus Definition
Marketing is your message to the public about your product, while your brand defines who you are and what you want to reflect. An authentic brand is developed through the creation of an exceptional product, emanating every successful move the company makes. The brand is unique, offering superior value and authentic quality, communicated to your consumers whenever they come into contact with your product – not the marketing message.