3 Questions That’ll Determine How Well You Know Your Brand
Your brand is the foundation upon which all of your marketing efforts are built. But what exactly is a brand? The American Marketing Association defines a brand as “the accumulation…
The 5 C’s of Content Creation for your Brand
Consumers engage with content more than online ads. As a result, more brands are creating content to meet consumer’s expectations. Now brands are attempting to cut through the clutter by…
Can Video Help To Humanize Your Brand?
I have spoken before about the importance ofvisual content. And the need to bring humor andemotion into our content marketing efforts. But the world is now swimming in content and information. While…
10 Tips for Branding Yourself Like a Superstar
One of the most devastating moments of my online career made me a student of branding. Many moons ago I remember reading a comment on Facebook which pissed me off.…
Personal Branding – 9 Reasons Why YOU As a Person Are Important
I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was…
Six Simple Steps Towards Effective Branding
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition…
People Expect 3 Things from Your Brand on Social Media
Much like the lottery, you have to play to win with social media. Don’t take my word for it, new studies have come out showing what people expect from brands…
How to Woo Your Web Visitors With Your Brand Voice
*Sigh* Do you ever wonder why so many corporate sites are so awful? And so mind-numbingly drab? Some websites sound like no human being was involved in writing the content.…
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it happen, and those who wonder…
Have You Lost This Essential Business Success Factor?
Small businesses wish they were larger, wish they had bigger budgets and more customers. Large businesses wish they still had that entrepreneurial spirit, wish they could be more human and…
The Secret to Protecting Your Brand Starts with Your Name
You want your business to stand out in the crowd. That’s why your brand should be highly memorable, emotionally compelling, and different from the rest. If you’re planning on launching…
Your Brand’s Social Media Identity: How to Protect It
Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and management of these…