Content And The Future Of B2B Marketing
The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically…
Some B2B Marketers Are Liars (Or Not)
What’s more important, the absolute facts and figures or the story? As I have written many times before on this blog (read e.g. the posts mentioned at the bottom of…
Two Reasons Your B2B Marketing Programs Are Failing
Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At the same time,…
5 Ways to Use LinkedIn for B2B Marketing
While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused…
Salesforce’s first B2B Marketing report: Email remains a powerful tool
To paraphrase humorist and writer Mark Twain, email’s death as a marketing tool has been greatly exaggerated. That’s according to Salesforce‘s first “State of B2B Marketing” report, out today. About 2,200…
3 Lead Generating Tips to Turbo-Charge your B2B Event Marketing
It’s becoming more and more apparent to B2B marketers that people like to buy from people, even in B2B marketing. In fact, for the fourth year in a row, B2B…
Copywriters Or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?
White papers…ghost blogging…sell sheets… Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a…
FIRST-EVER RESEARCH ON B2B MARKETING IDEATION: STATS, INSIGHTS, DATA
Today we’re releasing some very interesting new data on B2B marketing ideation. Ideation is a key component of any marketing strategy. As our research points out: 99% of marketers say…
Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?
White papers … ghost blogging … sell sheets …Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve…
Keeping Up With Social Media as Your B2B Marketing Organization Grows
As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Most B2B companies have similar marketing goals – grow and drive…
7 Smart Content Solutions For Your B2B Marketing Plans
Have you ever taken a look at how you’re sharing content with other businesses that you want to market to? The content you’ve got can make a difference in all of…
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve…